

Egon Schiele
LaCollection and the Leopold Museum present ‘Timeless Reflections. The Original Egon Schiele NFT Collection’. With paintings and drawings by Austrian Expressionist Egon Schiele (1890–1918), the exclusive NFT collection will be on sale from 16 May until 26 May 2022. The collaboration will display a lost Schiele painting which was recently found to be preserved in a private collection. Funds from the NFT launch will go towards the lost painting’s restoration and the museum’s potential acquisition of the work.
The 24 artworks, including the rediscovered painting, will be sold across three scarcity levels:
– Rare, 99 editions, with a starting price of €499
– Super Rare, 9 editions, with a starting price of €15,000
– Ultra Rare, 1 edition, with a starting price of €100,000
Two Rare NFTs are already available for purchase as of May 5th.
For this special exhibition, LaCollection & The Leopold Museum are providing incredible benefits for each NFT holder. Find out more details below.
In a brief life cut short by the Spanish flu, Egon Schiele (1890–1918) managed to create an oeuvre that was both symptomatic of and groundbreaking for his times, making him one of the most formative and colourful figures of Viennese Modernism. His early knack for drawing led Schiele to the Vienna Academy as early as 1906, to a class led by Christian Griepenkerl, whose rigid structures did not speak to Schiele’s own ideas. With the formation of the Neukunstgruppe in the summer of 1909 and his sensational, partly-celebrated, partly-demonized appearances on the Viennese art scene, Schiele, convinced of the quality of his art and equipped with a sense for networking, became the spokesman for a generation of young ambitious artists in the years to come.
At the center of his artistic interest was the contemplation of his own existence, as reflected in countless self-portraits as well as landscapes and cityscapes. Schiele stylized himself in his works and letters as a sage and clairvoyant, as a conduit with an intense sense of reality and truth. Using eccentric gestures and facial expressions, he conveyed the urgency of relentlessly interrogating the body and postulated self-reflection as a quasi-blending of corporeality and sexuality with existential questions. It was through this approach that Schiele was able to find analogies at the level of visual arts for the crisis of the individual that was addressed in myriad ways in philosophy, psychology, literature, and theater in Vienna around 1900.
With its 42 paintings, 184 watercolours, drawings, and prints, as well as numerous writings and miscellaneous texts, the Leopold Museum houses the largest and most comprehensive Schiele collection in the world. Its holdings are based on the collecting activities of Rudolf and Elisabeth Leopold, two ophthalmologists who as superior connoisseurs amassed a unique collection over the course of five decades, beginning in the 1950s. Their extraordinary passion for art enabled them to collect artists such as Egon Schiele and Gustav Klimt – whose works, up until the 1960s, were considered taboo and so could be acquired for comparatively modest sums.
The Leopold Museum, with some 6,000 artworks is home to one of the world’s most important collections of Austrian art, focusing on the second half of the nineteenth century and subsequent Modernism. The intersection of art with the intellectual world of “Vienna around 1900” is uniquely accessible at the Leopold Museum, where art historical developments from the Biedermeier period to Atmospheric Impressionism to Expressionism to New Objectivity can be followed in great depth.
The collaboration will display a lost Schiele painting which was recently found to be preserved in a private collection. Funds from the NFT launch will go towards the lost painting’s restoration and the Museum’s potential acquisition of the work.
All NFT holders will be granted incredible benefits:
– Automatic waitlist for future NFT Drops
– 10% discount at the Leopold Museum Gift Shop
– Digital access to a curatorial tour of the permanent Schiele exhibition at the Leopold Museum
Holders of at least 1 Rare NFT:
– 2 Leopold Museum exhibition tickets valid 1 year
Holders of at least 1 Super Rare NFT:
– 2 Leopold Museum annual tickets, providing free admission to exhibitions, lectures, presentations, and matinees
– Exclusive NFT collector’s cocktail reception at the Leopold Museum
Holders of at least 1 Ultra Rare NFT:
– 2 Leopold Museum annual tickets, providing free admission to exhibitions, lectures, presentations, and matinees
– Exclusive 5* stay in Vienna with a private exhibition tour of the Leopold Museum’s vault and an exclusive dinner
Holders of the lost Rare NFT:
– 2 Leopold Museum exhibition tickets valid 1 year
– Catalogue “Egon Schiele – Masterpieces from the Leopold Museum”


Signe Pierce
07 May, 2022 - 16 May, 2022
This first exhibition of ‘Web 3.0 Aesthetics: In the Future Post-Hype of the NFTs’ —— a trilogy curated by Annka Kultys for LaCollection, opens in May 2022 at the gallery and in the metaverse.
Presenting 27 NFT artworks that respond to three curatorial themes: ‘Metamorphosis of the Body’, ‘Digital Florascapes’, and ‘Digital Abstraction’, this exhibition questions how artists translate body, nature, and abstraction to online spaces within the history of digital and NFT art.
‘Metamorphosis of the Body’ explores how artists represent the body and expand its definition through the use of technology in the NFT space. ‘Meta Body’ features work by LaTurbo Avedon, Jeremy Bailey, Danielle Braithwaite-Shirley, Stine Deja, Baron Lanteigne, Olga Mikh Fedorova, Marjane Moghaddam, Ziyang Wu.
‘Digital Florascapes’ surveys artists Claudia Hart, Lauren Moffat, Signe Pierce, Anna Ridler, Ada Sokól, Addie Wagenknecht, Sian Fan with Kate Bickmore who use new technologies, computers, and NFTs to represent, depict and re-invent nature today.
‘Digital Abstraction’ traces how artists generate abstraction with new tools. Abstract art largely seems unrelated to the world of appearances, however, with the right software, an image on a screen can be morphed from figurative to abstract with the press of a key. Tools such as autonomous systems create ‘generative art’ and a variety of software using pixels as paint to create new colour fields. Artists include Rachel de Joode, Chris Dorland, Yves Peitzner and Jelena Gregov, Aaron Scheer, Alida Sun, Jennifer West and Harm van den Dropel among the others.
The exhibited NFTs will be sold on www.LaCollection.io with drops starting 7 May 2022 at 6 pm (GMT) for 9 full days, until 16 May 2022 at 6 pm (GMT).
The NFTs will be offered both in EUR (payable with a credit card, no initial crypto wallet needed) and in ETH (for those who already own a crypto wallet). Reserve prices start at EUR 280 – 20,000 or 0.1 – 6 ETH.
The two following exhibitions with new themes will premier later this year: the second in June and the third in October 2022. Selected themes include digital sculpture, AI-generated art, and digital city landscapes.


Giovanni B. Piranesi
A selection of NFT etchings by the Venetian-born classical artist Giovanni Battista Piranesi (1720-1778) depicting architecture and antiquities of Rome and the atmospheric “La Carceri” (prisons). From his grand depictions of ancient Rome to his recordings of the newly-discovered ruins of Pompeii, the outstanding collection of the British Museum reveals how Piranesi’s style and interests evolved over time.
Piranesi’s ability to evoke spaces and vistas that hover between the real and the fantastic continues to endure. His drawings can be bought to mind when experiencing contemporary architectural spaces with labyrinthine angles and gantries and, as cities and buildings develop, Piranesi’s fantastical architectural visions seem increasingly prescient.


Katsushika Hokusai
Bringing a collection of over 200 rare ink drawings and colour woodblock prints by Katsushika Hokusai (1760 –1849) —— one of Japan’s most celebrated artists into the digital realm, this exclusive NFT launch coincides with the exhibition opening of ’Hokusai, The Great Picture Book of Everything’ at the British Museum.
Including digital images of Hokusai’s most iconic prints such as ’Under the Wave off Kanagawa’, also recognized as ’The Great Wave’, ‘Clear Day with a Southern Breeze (‘Red Fuji’), and Ejiri in Suruga Provinceon as well as some lesser-known works from the recent rediscovery of 103 never published illustrations produced for the encyclopaedia titled ‘The Great Picture Book of Everything’ in the 1820s-1840s that depicted scenes from Buddhist India, ancient China and the natural world.
Founded in 1753, the British Museum was the first national public museum in the world. From the outset it was a museum of the world, for the world, and this idea still lies at the heart of the Museum’s mission today. The collection tells the stories of cultures across the world, from the dawn of human history, over two million years ago, to the present. Objects range from the earliest tools made by humans and treasures from the ancient world to more recent acquisitions from Africa, Oceania and the Americas, the Middle East, Asia and Europe, as well as the national collections of prints and drawings, and coins and medals.
Hokusai: The Great Picture Book of Everything runs from 30 September 2021 to 30 January 2022 in Room 90 at the British Museum. The exhibition is accompanied by a full public programme of events. More information is available here: britishmuseum.org/hokusai
The over 200 artworks are sold across three scarcity levels:
• Ultra Rare (two editions, one of which is retained by the British Museum)
• Super Rare (ten editions, one of which is retained by the British Museum)
• Open Edition (a maximum of 99 editions are sold over a 24-48 hour period and the final edition number is set at the end of the sales window).
The sale opened on 30 September 2022 and closed on 31 January 2022. From 31 January 2022, no further NFTs of these artworks are sold in the primary market by the British Museum.


The British Museum collaborates with LaCollection to present the prolific English Romantic artist, Joseph Mallord William Turner’s (1775 –1851) first-ever NFT collection including a series of 20 finest landscapes and seascapes watercolor paintings from the bequest of Robert Wylie Lloyd. Known as ‘the painter of light, Turner’s brilliant use of watercolor is considered by some to be the most inventive and varied ever devised for the medium.
J. M. W. Turner captured the philosopher Edmond Burke’s concept of the sublime—the feeling one senses in the presence of nature’s overwhelming grandeur and power. For artists throughout history, the word sublime has been part of the philosophical aesthetics and literary criticism discourse that continues to be reinterpreted today.
Turner’s early works remained true to the traditions of the English landscape. He used the watercolor technique with oil paints, creating lightness and surreal atmospheric effects. In his later years, Turner used oils ever more transparently using shimmering colors. Turner’s representation of the effects of human-machine inventions in the modern era was an early attempt to engage with the Industrial Revolution. His style was even more influential for Impressionists. He would express his perceptions of nature, rather than create exact representations.
The terms of Robert Wylie Lloyd’s bequest to the British Museum stipulated that the paintings could only be shown for two weeks in February or by special request and should never be lent. As a result, the 20 artworks curated for this series are rarely exhibited leaving the majority of the paintings as brilliant, lucid, and engaging as the day Turner painted them.
The 20 artworks are sold across three scarcity levels:
• 9 are Ultra Rare (two editions, one of which is retained by the British Museum)
• 7 are Super Rare (ten editions, one of which is retained by the British Museum)
• 4 are Open Edition (a maximum of 99 editions are sold over a 24-48 hour period and the final edition number is set at the end of the sales window).
Building and rewarding our community is a cornerstone of the LaCollection project and with this in mind the first Ultra Rare and Open Edition NFTs are exclusively made available to existing community members who have previously purchased a Hokusai NFT.
The private sale started on 8 February 2022 and finished on 9 February 2022.
General market sales opened on 9 February 2022 and closed on 4 March 2022. From 5 March 2022, no further NFTs of these artworks are sold in the primary market by the British Museum. As an additional feature of our Rewards Programme, a final Ultra Rare NFT is made exclusively available for sale to anyone who has purchased a Turner NFT during the sales window.
The artwork chosen for this is ‘A Storm (or Shipwreck)’, painted in 1823


Yang Jiechang
LaCollection partners with AIKA to launch NFT painting and video editions by leading Chinese contemporary artist Yang Jiechang (b. 1956). Widely exhibited in public institutions such as the Metropolitan Museum of Art in New York and the Centre Pompidou in Paris, Yang’s artistic practice uses Western avant-garde forms to critique contemporary Chinese society.
In Yang’s inaugural NFT project, the selected work OH (2022) is an expanded artistic practice built on his large body of meticulous calligraphies and writings created over the years. Multi-layered and bold, the painting and corresponding video work yield a direct emotional reaction to the personal, political, cultural and social atmosphere.
An early example of this kind of work is Oh, My God/ Oh Diu (2002-2005), a large calligraphy diptych. Both panels are completely covered with bold black writing, one panel with the exclamation «Oh, My God», the other with the corresponding Cantonese swearword «Oh, Diu». Yang wrote in several layers, covering each layer with white acrylic paint and then starting over again, manically writing the respective expressions in an unorthodox way – upside down – and including drippings and other aesthetic blunders and faux-pas. The work was a reaction to the events of 9/11. Among the images broadcast by the mass media over and over again, only one appeared authentic to the artist: A young man running from the collapsing twin towers and shouting «Oh, My God».
Yang qualifies the other images as propaganda, as false evidence of a big lie. Then «Oh, My God», more than deploring the actual catastrophe, is an exclamation of horror facing the big lie and the political constellation permitting it. OH (2022), similarly is a reaction to the actual situation of our world, a sound and its written trace, expressing the deep concern of someone left speechless.
The 2 artworks are sold across two scarcity levels:
• 1 Open Edition (100 editions)
• 1 Super Rare (10 editions)
As usual, Hokusai and Turner owners are granted access to an exclusive private sale that lasts for 30 min and operates on a first come first serve basis.
Each wallet holding minimum 1 Hokusai or 1 Turner can purchase unlimited Jiechang NFTs.
The private sale starts on April 1st 2022. General market sales open on April 1st 2022 and close on April 17th 2022. From April 17th 2022, no further NFTs of these artworks are sold in the primary market by Yang Jiechang.